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Inspired Partnerships: How We Support Our Dealer Network

Nov 7, 2025

Partnership Built on Shared Success

At Grothouse, our dealer partnerships are built on the belief that shared success creates the strongest foundation. Designers, showrooms, and fabricators across the country rely on more than just materials, they depend on a trusted partner who understands the pressures of timelines, budgets, and client expectations.

We recognize that in today’s competitive marketplace, providing premium wood and metal surfaces is only part of the equation. That’s why our programs are designed to empower our partners through unmatched support, expert resources, and exclusive advantages. From simplifying the design and ordering processes to creating opportunities for growth, Grothouse stands alongside our dealers every step of the way.

Exclusive Product Access

When you become a Grothouse partner, you gain entry to a portfolio of surfaces that go far beyond what’s available elsewhere in the market. Our exclusive lines include:

Anvil™ Metal Surfaces, a striking design that combines the strength of metal with the warmth of handcrafted finishes.
Durata® Waterproof Finish, known for its durability and lasting protection.
Original Oil™, a signature finish that enhances the natural beauty of wood while providing lasting protection
Pastore™ Waterfall Countertops, which integrate form and function with seamless elegance.
Curated wood collections, each carefully selected for its character and design potential.

These offerings allow our dealers to present clients with truly one-of-a-kind solutions. Showrooms can further elevate their spaces with full-size display islands, curated sample kits, and product catalogs, making it easier to inspire clients during the selection process.

Marketing and Sales Support

At Grothouse, we know that even the most extraordinary surface needs a story behind it. That’s why we equip our dealer partners with robust marketing and sales resources to help them showcase products in compelling ways.

Through our Partner Program, dealers receive:

Instant Quotes and Trade Pricing to streamline project planning and proposals.
Early Access to New Product Releases, giving showrooms a competitive edge.
Designer Feature Opportunities to highlight our partners’ creativity in real-world applications.
Display Discounts, making it easier to bring Grothouse surfaces into showroom environments.
Rebate and Referral Programs, rewarding dealers for their loyalty and growth.
Exclusive Content via Email Newsletter, keeping partners connected to trends, product updates, and inspiration.

These tools don’t just support sales, they help transform client interactions into memorable experiences that build trust and drive conversions. Dealers can feel confident that Grothouse is invested in their long-term growth.

Training and Education

Knowledge is power in the world of design and fabrication. From choosing the right finish for a busy kitchen island to recommending care practices that extend the life of a product, expertise is what sets the best dealers apart.

Grothouse supports this expertise through Continuing Education and Certification & Training Programs designed specifically for our partners. Whether it’s learning the nuances of edge profiles, understanding the benefits of live-edge slabs, or mastering installation techniques, our training ensures dealer teams feel confident at every stage.

In addition, Grothouse provides comprehensive ordering guides, installation manuals, and care instructions, so dealers have everything they need to deliver outstanding results. When dealers succeed, their clients succeed, and that reflects directly on the strength of our partnership.

Collaborative Opportunities

Every design project is a story waiting to be told, and collaboration is at the heart of bringing those stories to life. Grothouse encourages partnership between dealers and designers through:

Workshops and special programs where ideas and techniques are shared.
Co-branded initiatives that allow showrooms to highlight their partnership with Grothouse.
Access to samples and catalogs, giving clients a tactile and visual experience of what’s possible.

These opportunities foster creativity, strengthen professional networks, and help dealers position themselves as leaders in innovative design solutions.

Celebrating Our Partners

We know that behind every countertop, bar top, or custom table, there’s a dealer who brought the vision to life. At Grothouse, we don’t just supply surfaces, we celebrate the partners who turn them into spaces where people gather, connect, and create memories.

Our appreciation is woven into everything we do:

Recognizing dealers through feature opportunities and shared marketing.
Offering benefits that reward growth and loyalty.
Creating programs that make day-to-day business easier, from streamlined ordering systems to dedicated support teams.

By empowering our partners, we’re building more than a dealer network—we’re creating a community dedicated to craftsmanship, innovation, and shared success.